About Me

I am a Marketing Strategy and insights Analyst with a background in marketing and business analytics. I specialize in blending data-driven insights with creative strategy to help brands grow, engage audiences, and make informed business decisions.

I thrive at the intersection of marketing, analytics, and digital media. I use a data-driven approach to strategy while ensuring brands connect authentically with their audiences. My expertise spans market segmentation, consumer behavior analysis, and digital media strategy, enabling businesses to translate complex data into actionable insights that drive measurable growth.

Beyond analytics, I am a public speaker, visual communicator, and content strategist, using photography and videography to enhance brand narratives. My work focuses on developing marketing strategies, analyzing consumer behavior, and creating engaging content that strengthens digital presence and audience connection.

What I Do Best

  • Marketing Strategy & Consumer Insights – Leveraging data-driven marketing techniques to optimize brand engagement, audience targeting, and customer behavior analysis.

  • Business Analytics & Decision Science – Using SQL, Python, R, Tableau, SPSS, and Visual Studio Code to extract insights that drive business performance and strategic planning.

  • Brand Storytelling & Digital Media – Bringing brands to life through compelling visual content and creative storytelling.

  • Leadership & Public Speaking – Leading professional development initiatives, strategic projects, and high-impact research to empower businesses and individuals.

Professional & Academic Background

Currently pursuing a Master of Science in Business Analytics at the University of Notre Dame, focusing on marketing analytics, strategic decision-making, and data-driven growth strategies. Previously earned a Bachelor of Business Administration in Marketing with Honors from St. Edward’s University, where I won a national honors research grant and conducted research on social media use in rural Uganda, uncovering key insights into digital communication barriers in emerging markets.

Additionally, I conducted research on Social Media and Donor Engagement at Camp For All to assess how social media impacts donor engagement. This study provided insights into donor behavior and proposed strategies to enhance outreach effectiveness.

Throughout my career, I have worked with educational institutions, startups, nonprofit organizations, the church, and some Ugandan companies, providing expertise in market research, campaign strategy, and performance optimization. My work helps refine branding, expand digital reach, and enhance audience engagement.

Let’s Collaborate

If you’re looking for a strategic marketing analyst, digital storyteller, and data-driven decision-maker. I bring a unique combination of analytical expertise and creative execution to help achieve business goals through brand strategy insights, consumer analytics, and powerful visual storytelling.