Data that respects the mission.

A man standing and speaking into a microphone in front of a large screen displaying a presentation for students seated at tables in a modern building with large windows and a view of trees and buildings outside.

I’m the analytics layer for a global mission-driven organization. Across 22 GA4 properties, 4 YouTube channels, Meta, Search Console, and HubSpot, I turn noisy numbers into the one decision leaders can act on. Notre Dame MSBA. Still building. Writing as I go.

Organizations I've Worked With